Trump’s new chief of staff is a big fan of chato-villa — and an unapologetic supporter of chano culture
Chato-town, the term used to describe the town in the Spanish town of Chato where the Trump campaign lives, is a popular tourist attraction.
But the town’s residents, many of them Latinos, have taken issue with the campaign’s use of the term in a tweet sent Monday morning, using the hashtag #ChatoVilla to refer to the town.
The hashtag was originally tweeted by the Trump’s campaign and quickly went viral, with many people using it to describe their dissatisfaction with the candidate’s use on the campaign trail.
In the tweet, the campaign claimed it was the “first presidential candidate to publicly endorse the use of chattos in the context of chattedo.”
The hashtag was also used by other candidates for their own rallies.
The campaign, however, did not mention the town when it tweeted out its support for chato, saying the term was used in reference to the Hispanic community, not to refer specifically to the campaign.
The Trump campaign did not immediately respond to a request for comment.
In a tweet posted Monday afternoon, Trump’s communications director, Jason Miller, suggested that the term would be used to refer only to the Latino community.
Miller also claimed that the campaign is “always using a hashtag to get the word out, so they are always saying that they are working hard to bring the Hispanic vote.”
Miller also tweeted out a photo of Trump, and his son Eric, campaigning in the town, which he said was “a perfect candidate for chatto.”
The campaign’s response to the tweet is notable because the Trump team has previously been criticized for using the term chato on the trail, as did the campaign of President George W. Bush during the 2008 election.